+49 89 380 33 70 30 info@backgroundperformer.com

Marketing & communication

"If you want to have an effect on other people, you first have to talk to them in their language."

Kurt Tucholsky


Prospective customers make purchase decisions based on their own perceptions. Each and every time they come into contact with your company, they collect various information which will ultimately inform their decision whether or not to purchase your product or service. These so-called “touchpoints” can have a critical impact on your success so they should be consistent with your overall strategy and goals.

Whether you are just starting out and need advice on defining your marketing strategy, changing direction and need help re-branding, or have an established marketing strategy and need help implementing it, we can help. We have relevant industry and management experience in marketing and communication.

We can offer you an individualized mix of all relevant marketing components, adapted to your needs, which can be easily integrated into your existing company structures.

Marketing should support your sales activities. Therefore, it is important for the success of your company that sales and marketing are aligned as a single unit. That’s why the alignment of marketing and sales is essential in all of our projects.


Our services

We offer a wide range of marketing and communication services. Select the building blocks you need.


  • Brand strategy
  • Logo
  • Claim / motto
  • Corporate Design (CD)/ Corporate Identity (CI)
  • Brand protection / trademarks


  • Communication strategy
  • Definition and segmentation of target groups
  • Brand positioning

Marketing management

  • Planning
  • Coordination
  • Reporting
  • Analysis

Digital media and tools

  • Website
  • Social media
  • Online marketing
  • SEO
  • SEA
  • PR

Sales collateral

  • Use cases
  • Success stories
  • Handouts
  • Company presentation
  • Whitepapers

Sales support

  • Lead generation campaigns
  • Events
  • Call to Actions