+49 (89) 2000097-90 info@backgroundperformer.com

German Market Entry

Make your entry into the German market a lasting success!

At Background Performer, we have the experience, skills, and know-how to guide you through your entry into the German market.

About Background Performer

We’re not your run of the mill consulting company. We go beyond strategic consulting to offer operative assistance and operative implementation in all three of our core service areas: marketing, sales, and business development.

Our experts work as a part of your company on a scalable basis, making the strategies we developed together a reality, as a team. That means that we can help you develop a strategy and then help you execute it.

Looking to enter the German market? Have a business idea? Want to scale your business? Need to adapt your strategy? Follow our lead. No matter where you're at, we’ll meet you there and work with you to get you where you want to go.

Why Germany?

High productivity rates

Solid infrastructure

Highly trained workforce

Innovative hub

Attractive government incentives

Competitive corporate tax conditions

Secure investment framework

Strong purchasing power

Germany is one of the most attractive markets in Europe but with well over 3.6 million companies in operation, including around 50,000 foreign ones, there is some healthy competition involved. So, what can you do to prepare?

Success factors


There is more to localization than just translation. Does your content speak to the German market? Does your suite of project features meet market needs? Let’s see.

Market-specific complexities

Data protection, unions, government regulations, legal company structures: there’s a reason Germany is known for its bureaucracy. Let us save you the headache.

Test the waters

  • Pilot project: Get it right the first time. Use our market expertise to make your pilot project a success. We will consult you on the project, help with set-up, find pilot customers, and help you analyze results.
  • Starter pack: Kickstart your sales and marketing activities and reach your growth targets with flexible and scalable expert support. This start pack includes everything you need to get started on the German market: strategic marketing and sales activities, targeted campaigns, and advertising management.

Improve Operations

Discovery workshop: Hit a wall and need some guidance? Let’s talk things through. In this full-day workshop session (on-site or remote), we will take a deep dive into your company, your individual needs, and your goals so that we can create a customized go-to-market strategy and concept.

Conquer the market

The future is bright, and we’ll help you get there. We can work with you to develop a strategy and set up a team of experts that can make your goals a reality. With our flexible set-up, you always have access to the marketing, sales, and business development resources you need, exactly when you need them.

Let's go!

Let us know how we can help you reach your goals.

Contact now